Post by account_disabled on Jan 25, 2024 5:15:50 GMT
We continue our series of studies in various business niches. This time we analyzed 34,849 customer calls to Ukrainian car dealers. As a result, we found out which advertising brings more requests from potential car buyers. Which specialized platforms most often bring in calls and how managers deal with telephone calls. We also asked car dealers and niche marketers to comment on the obtained figures. During the research process, we analyzed data from Ukrainian companies that sell exclusively new cars. Calls play an important role in this niche. The buyer usually first goes to the website to look at the car data and find out the configuration options. After this, he calls, clarifies the availability of the model of interest, finds out details about the purchase and signs up for a test drive.
Having information Fax Lists about calls from Ringostat , you can find out which advertising sources are more effective. And also understand how managers process requests received by phone. This point is especially important, because the cost of attracting a client in this niche is quite high. Every missed call or client who does not wait for an answer is a loss for the car dealer. Car dealers survey October 2018 Experts' comments Among the sources of targeted calls, Google organics are the leader. According to dealers, this is quite natural for this niche. “Before a potential client comes or comes to a car dealership, he goes to the website and studies what interests him. This applies to both new and used cars, which we also sell. The buyer enters the brand name into the Google search bar so as not to make a mistake in the name.
Accordingly, organic search now accounts for the lion’s share of all incoming traffic . Elena Tareeva, Marketing Director of AWT Bavaria Ukraine , the official importer of BMW, the company uses the services of digital agencies for promotion. Stanislav Pirogov , a specialist in contextual and targeted advertising, connects the current picture with the insights he encountered in his work. In his opinion, organics are leading for a number of reasons . A standard problem is that it is difficult to find a competent ppc specialist on staff. Not all companies trust internet marketing agencies. It happens that a marketer on the side of a car dealer does not want to take responsibility for the costs of another advertising channel and prove its effectiveness to management.
Having information Fax Lists about calls from Ringostat , you can find out which advertising sources are more effective. And also understand how managers process requests received by phone. This point is especially important, because the cost of attracting a client in this niche is quite high. Every missed call or client who does not wait for an answer is a loss for the car dealer. Car dealers survey October 2018 Experts' comments Among the sources of targeted calls, Google organics are the leader. According to dealers, this is quite natural for this niche. “Before a potential client comes or comes to a car dealership, he goes to the website and studies what interests him. This applies to both new and used cars, which we also sell. The buyer enters the brand name into the Google search bar so as not to make a mistake in the name.
Accordingly, organic search now accounts for the lion’s share of all incoming traffic . Elena Tareeva, Marketing Director of AWT Bavaria Ukraine , the official importer of BMW, the company uses the services of digital agencies for promotion. Stanislav Pirogov , a specialist in contextual and targeted advertising, connects the current picture with the insights he encountered in his work. In his opinion, organics are leading for a number of reasons . A standard problem is that it is difficult to find a competent ppc specialist on staff. Not all companies trust internet marketing agencies. It happens that a marketer on the side of a car dealer does not want to take responsibility for the costs of another advertising channel and prove its effectiveness to management.