Post by account_disabled on Dec 27, 2023 10:03:45 GMT
The mask has ended up becoming an essential accessory in times of pandemic, without which no one dares to go out (except through carelessness). However, some continue to resent covering their faces with masks and for this reason the Ad Council and the United States Centers for Disease Control and Prevention have decided to mask some of the most iconic characters from the WarnerMedia film franchises in an advertisement. . In the spot, which has the motto "Mask Up America", they wear masks thanks to the digital edition of Austin Powers, Wonder Woman, Harry Potter and the characters from The Matrix , The Lord of the Rings and the Justice League (among many others). Many of the scenes that make their way into the Ad Council ad are burned into the popular imagination of movie buffs , but they look subtly different because the characters who star in them wear masks. Joker, Pennywise and other WarnerMedia characters invariably wear masks over their faces in the ad .
Even Rick and Ilsa, from the iconic movie Casablanca , don masks for the occasion. If you do not see the embedded video correctly, click here "Warner selected the films and scenes so that they would connect with the widest possible Phone Number List audience ," explains Heidi Arthur, chief campaign development officer at the Ad Council, in statements to Muse . "The goal was to choose films that represented a wide variety of tastes and interests," she adds. Although the approach adopted by the Ad Council in its new spot is not new by any means, it is still instructive to see true legends of the seventh art sinking their teeth into raising awareness (still very necessary) about the use of masks to prevent infections. of coronavirus. Perhaps , confronted with the example of their favorite movie heroes, even the most reluctant citizens to wear a mask will end up imitating Neo and company.
The spot was created pro bono by WarnerMedia's in-house creative studio 10th Street Productions and has seen the light of day across the pond at a critical time, when infections and deaths from coronavirus are on the rise in the United States. In the advertisement, "very iconic characters make their way in a way that is as surprising as it is unexpected, with the ultimate objective of interacting with the audience and providing them with fun while simultaneously transmitting an important message," says Arthur. "The goal is to reach as wide an audience as possible ," he emphasizes. According to the Institute for Health Metrics and Evaluation, if 95% of all Americans wore a mask, more than 20,000 lives could be saved by May . Even so, the truth is that today only approximately half of American citizens put on a mask to interact with other people outside their home environment.
Even Rick and Ilsa, from the iconic movie Casablanca , don masks for the occasion. If you do not see the embedded video correctly, click here "Warner selected the films and scenes so that they would connect with the widest possible Phone Number List audience ," explains Heidi Arthur, chief campaign development officer at the Ad Council, in statements to Muse . "The goal was to choose films that represented a wide variety of tastes and interests," she adds. Although the approach adopted by the Ad Council in its new spot is not new by any means, it is still instructive to see true legends of the seventh art sinking their teeth into raising awareness (still very necessary) about the use of masks to prevent infections. of coronavirus. Perhaps , confronted with the example of their favorite movie heroes, even the most reluctant citizens to wear a mask will end up imitating Neo and company.
The spot was created pro bono by WarnerMedia's in-house creative studio 10th Street Productions and has seen the light of day across the pond at a critical time, when infections and deaths from coronavirus are on the rise in the United States. In the advertisement, "very iconic characters make their way in a way that is as surprising as it is unexpected, with the ultimate objective of interacting with the audience and providing them with fun while simultaneously transmitting an important message," says Arthur. "The goal is to reach as wide an audience as possible ," he emphasizes. According to the Institute for Health Metrics and Evaluation, if 95% of all Americans wore a mask, more than 20,000 lives could be saved by May . Even so, the truth is that today only approximately half of American citizens put on a mask to interact with other people outside their home environment.